Taking its cue from Rascals’ distinct Copenhagen streetwear heavily influenced by the virtues of the 90’s – drawing both inspirations from sportswear and pop-culture from the decade. The collection plays on the juxtaposition between the brand’s gritty aesthetics and a certain feminine attitude, expressed in the detailing inspired by 70’s bohemian with a nod to the likes of Fleetwood Mac’s Stevie Nicks
Rascals’ seasonal print theme for Their Autumn/Winter 16’ collection may reveal a slight information inertia. Titled "Have You Seen", the theme takes us back to 1980’s and the use billboards and milk cartons in the search of missing people in America, questioning the line between information and scaremongering.
Rascals’ has always insisted on rooting their aesthetic in their lives in Copenhagen. And in a world where infinite streams of information seem to coagulate into a sameness and Internet culture appears as collective monoculture, it might be more pivotal than ever to hold on to the notion of local culture. For the brand it’s the idea of a local Copenhagen. Not as something disconnected from the rest of the world, but as something that holds a particularity in its expression.
Having found kindred spirits in the their local neighborhoods underground music scene, the collection is very much a reflection of scenes democratic use of musical influences and mix of genres. Gone seems the tribe mentality and here do punks relentlessness and the sensibilities of shoegaze share the same space as the references to millennium pop culture. Perhaps unauthentic, but far from disingenuous.
Celebrating the locals the lookbook is shot by Lasse Dearman, who for the past years has intimately been portraying Copenhagen’s youth culture. While the lead singer Martin Rehof of the highly appraised band ‘Communions’ is leading the campaign.