Proud to reveal our Spring/summer 14 collection – shoot in our local neighbourhood a hot summer day the lookbook emphasizes how the collection is a fusion of our love for the 90′s athletic wear and our rootedness in the streets where we live our lives. Expressing Rascals' signature interpretations of classic sports styles, the collection aims to merge sportswear with Rascals' everyday streetwear aesthetic.
Autumn /Winter 2013
...some of the more kitsch things from 80's have also resurfaced in the collection, especially reified in the all-over splatter pattern shirt and their new Drive logo inspired by the 80's neon aesthetic, likewise the movie "Drive" by danish director Nicolas Winding Refn
Rascals' Autumn/Winter 13' collection is an evolvement of their functional everyday streetwear introducing new outdoor fleece styles, polyester hoodies and zipped sport shirts inspired by the 80/90's Hip Hop Culture
Another central part of the collection is the different Scraps print on various styles that originate from their Grandmothers old album. The idea behind the scraps was to create an uncanny feeling (actually an old Freudian term - Das Unheimliche) where the familiar becomes unfamiliar.
What happens if you sum up our AUTUMN/WINTER 2013 collection as inspired by the uncanny, 90's, kitsch, and neon colors to a group of friends with a camera and a green screen, who other than that was given free rein to do as they liked. You end up with an odd hybrid between a heavily constructed family portrait and a "Jewelry TV Show", accompanied by elevator music made by a hopeful film composer, titled "AWKWARD WINTER".