Rascals Autumn/Winter 15’ lookbook is shot in their borough of Copenhagen to reflect the interplay between the seasonal inspiration and the brands rootedness in their local neighborhood, giving their design its distinct roughness.
Insisting on passing on the virtue of classic athletic wear, the Copenhagen brands directions is still very much rooted in 90’s sportswear, pop culture, and particular for this season sense of fall, they found inspiration in the decade’s grunge culture. Adding heavier fabrics, such corduroy, velour, and fleece into the mix, the collection is yet a statement of the brands characteristics sense for injecting unorthodox elements into their otherwise sporty universe.
With Rascals’ ongoing inspiration in the 90’s athletic wear the brand has for their Spring/Summer 2015 collection strived towards merging this inspiration with the everyday movement and commuting in the City of Copenhagen.
Shot in the part of Copenhagen where the collection has been brought to life, the lookbook depicts the interplay between the seasonal inspiration and the brands rootedness in their local neighborhood. The Rascals’ guys name this their urban athletic vibe; expressing the use of athletic inspirations as the background for creating versatile streetwear.
The line consists of the brands clean jersey staples, which shows a playful use of cut and sew details in a colors ranging from the colors of the American flag to a fresh mix of navy and white. Untraditional use of ribbed fabric and logo-printed tape as consisting details emphasize the athletic inspiration.
Following their previous collection Rascals’ Autumn/winter 14’ collection continues the Copenhagen-based brand’s merge between sports and streetwear. Dominated by tones of navy, grey, and green the collection reflects the distinct roughness Copenhagen seems to take on during the winter.
While still featuring classic sportswear and functional fabrics the collection expresses a more subtle use of their references to sportswear where sporty details are used in combination with knit wear, wool, and classic shirts. Moreover Rascals continues to pay homage to the 90’s and this time around a velour suit complete with velour bucket hats stands as a tribute to Jamirquai lead singer Jay Kay.
To convince ourselves that the 90' influence for the HIGH SUMMER 14 collection actually is evident, we put the collection to a simple test: Situate our subject wearing outfits from the collection in some iconic 90's movies and see if he would fit naturally into to setting. With a convincing cameo in 'Home alone' and as a part of the cool group in 'Clueless', we think it's safe to conclude the collection stands the reversed test of time.
Proud to reveal our Spring/summer 14 collection – shoot in our local neighbourhood a hot summer day the lookbook emphasizes how the collection is a fusion of our love for the 90′s athletic wear and our rootedness in the streets where we live our lives. Expressing Rascals' signature interpretations of classic sports styles, the collection aims to merge sportswear with Rascals' everyday streetwear aesthetic.
Rascals' Winter 2013 collection is the dark successor of the Fall/winter collection. Dominated by black, navy, and green colors the collection resembles last years seemingly endless winter
In connection to the collection we present a short film, created by the guys who teased the main Autumn/Winter 13' collection in a very awkward way. The awkwardness is gone, but the teaser stills evokes the uncanny feeling, though this time in a different and more dark'n'dreamy way. What appears to be a classic setting in the streets of Copenhagen quickly turns odd as the droning music sets in and the city takes on a new surreal form