Men’s Autumn/Winter 2016
Rascals’ has always insisted on rooting their aesthetic in their lives in Copenhagen. And in a world where infinite streams of information seem to coagulate into a sameness and Internet culture appears as collective monoculture, it might be more pivotal than ever to hold on to the notion of local culture. For the brand it’s the idea of a local Copenhagen. Not as something disconnected from the rest of the world, but as something that holds a particularity in its expression.
Having found kindred spirits in the their local neighborhoods underground music scene, the collection is very much a reflection of scenes democratic use of musical influences and mix of genres. Gone seems the tribe mentality and here do punks relentlessness and the sensibilities of shoegaze share the same space as the references to millennium pop culture. Perhaps unauthentic, but far from disingenuous.
Celebrating the locals the lookbook is shot by Lasse Dearman, who for the past years has intimately been portraying Copenhagen’s youth culture. While the lead singer Martin Rehof of the highly appraised band ‘Communions’ is leading the campaign.