Rascals’ has always insisted on rooting their aesthetic in their lives in Copenhagen. And in a world where infinite streams of information seem to coagulate into a sameness and Internet culture appears as collective monoculture, it might be more pivotal than ever to hold on to the notion of local culture. For the brand it’s the idea of a local Copenhagen. Not as something disconnected from the rest of the world, but as something that holds a particularity in its expression.
Having found kindred spirits in the their local neighborhoods underground music scene, the collection is very much a reflection of scenes democratic use of musical influences and mix of genres. Gone seems the tribe mentality and here do punks relentlessness and the sensibilities of shoegaze share the same space as the references to millennium pop culture. Perhaps unauthentic, but far from disingenuous.
Celebrating the locals the lookbook is shot by Lasse Dearman, who for the past years has intimately been portraying Copenhagen’s youth culture. While the lead singer Martin Rehof of the highly appraised band ‘Communions’ is leading the campaign.
Taking its cue from Rascals’ distinct Copenhagen streetwear heavily influenced by the virtues of the 90’s – drawing both inspirations from sportswear and pop-culture from the decade. The collection plays on the juxtaposition between the brand’s gritty aesthetics and a certain feminine attitude, expressed in the detailing inspired by 70’s bohemian with a nod to the likes of Fleetwood Mac’s Stevie Nicks
Rascals’ Spring/Summer 16’ collection is a journey into the unseen part of the city. Where the curbs, the bricks you barely notice anymore lives and where the city’s signs, which over the years have slipped into the streets backdrop reappears. The collection is powered by that very feeling, when the same thing you’ve walked past all those years suddenly claims your attention – connects to you in new way and contextualizes it self in your current stream of consciousness.
‘N. Copenhagen’, a reoccurring theme in collection, symbolizes the Brands unseen Copenhagen – Though not a correct term, it still refers to their local borough ‘Nørrebro’. It’s here the major inspiration for their latest line has been found, whether it’s the use of different striped patterns or choice of fabrics. The idea of empowering the less visible is also reflected by the various subtle detailing in otherwise classic styles, playing with different kind of necklines, print placements, and cuts.
Rascals Autumn/Winter 15’ lookbook is shot in their borough of Copenhagen to reflect the interplay between the seasonal inspiration and the brands rootedness in their local neighborhood, giving their design its distinct roughness.
Insisting on passing on the virtue of classic athletic wear, the Copenhagen brands directions is still very much rooted in 90’s sportswear, pop culture, and particular for this season sense of fall, they found inspiration in the decade’s grunge culture. Adding heavier fabrics, such corduroy, velour, and fleece into the mix, the collection is yet a statement of the brands characteristics sense for injecting unorthodox elements into their otherwise sporty universe.
With Rascals’ ongoing inspiration in the 90’s athletic wear the brand has for their Spring/Summer 2015 collection strived towards merging this inspiration with the everyday movement and commuting in the City of Copenhagen.
Shot in the part of Copenhagen where the collection has been brought to life, the lookbook depicts the interplay between the seasonal inspiration and the brands rootedness in their local neighborhood. The Rascals’ guys name this their urban athletic vibe; expressing the use of athletic inspirations as the background for creating versatile streetwear.
The line consists of the brands clean jersey staples, which shows a playful use of cut and sew details in a colors ranging from the colors of the American flag to a fresh mix of navy and white. Untraditional use of ribbed fabric and logo-printed tape as consisting details emphasize the athletic inspiration.
Following their previous collection Rascals’ Autumn/winter 14’ collection continues the Copenhagen-based brand’s merge between sports and streetwear. Dominated by tones of navy, grey, and green the collection reflects the distinct roughness Copenhagen seems to take on during the winter.
While still featuring classic sportswear and functional fabrics the collection expresses a more subtle use of their references to sportswear where sporty details are used in combination with knit wear, wool, and classic shirts. Moreover Rascals continues to pay homage to the 90’s and this time around a velour suit complete with velour bucket hats stands as a tribute to Jamirquai lead singer Jay Kay.
Proud to reveal our Spring/summer 14 collection – shoot in our local neighbourhood a hot summer day the lookbook emphasizes how the collection is a fusion of our love for the 90’s athletic wear and our rootedness in the streets where we live our lives. Expressing Rascals’ signature interpretations of classic sports styles, the collection aims to merge sportswear with Rascals’ everyday streetwear aesthetic.
The line includes all-over floral printed mesh shirts and shorts while the fabric is also being integrated in Rascals’ trademark jersey styles. The use of “N.H 08” (No History) as a seasonal logo is a recurring theme in new takes on classic basketball and baseball styles. Outdoor styles as the bomber jacket complete with an embroidery cobra on the back and the printed fleece vests are clear hints to childhood favourites as “The Karate Kid” and “The Fresh Prince of Bel-Air”.
Rascals’ Autumn/Winter 13’ collection is an evolvement of their functional everyday streetwear introducing new outdoor fleece styles, polyester hoodies and zipped sport shirts. While these styles are inspired by the 80/90’s Hip Hop Culture, some of the more kitsch things from back then have also resurfaced in the collection, especially reified in the all-over splatter pattern shirt and their new Drive logo inspired by the 80’s neon aesthetic, likewise the movie “Drive” by danish director Nicolas Winding Refn. Another central part of the collection is the different Scraps print on various styles that originate from their Grandmothers old album. The idea behind the scraps was to create an uncanny feeling (actually an old Freudian term – Das Unheimliche) where the familiar becomes unfamiliar.
I think unlike some of our previous collection this collection isn’t based on one clear vision because we wanted to create a more differentiated collection this time around. Therefore our inspirations are quite diverse and spans form early skateboard culture in California to sports styles from the 80’s with a touch of Middle Eastern culture. The general tendency to use different patterns and all-over prints is definitely also something we’ve been trying to integrate into the collection